Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one of the hardest to achieve. When it comes to brand building ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

In today's competitive marketplace, consumers are empowered to drive a hard bargain. Your audience knows how to get the best price, so it's easy to get scared into thinking that a shrewd discount ...