The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Vital role in branding, marketing, and communication Graphic design has always played a vital role in branding, marketing, ...

Florida has reached a $79 million settlement with Juul Labs after a lawsuit alleging that the electronic-cigarette company ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...