In order to grow as aggressively as Wexner wanted, the brand would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would force the company to ...

For me, that one is the Smart & Sexy Signature Lace Push-Up Bra. Not only does it give ... I’m anti-wired bras, but Maidenform’s One Fab Fit Everyday Demi Underwire Bra changed my mind.

We tested 34 of the most popular wireless bras on the market to determine which were the best. We evaluated every style, from push-up bras to lightweight bralettes to classic triangle bras ...

(Versions of the push-up bra were also being sold by Victoria’s Secret, Maidenform and Vanity Fair Lingerie, among others.) The buxom, busty look is often seen as a direct response to the ...

One reviewer said this about the Maidenform one: "I wasn't expecting much from this other than a get-the-job-done bra (I'm a 32DDD and not the stay-up-on-their-own kind, so going braless in low ...

Read more: The 20 best support bras The 17 best sports bras The 14 best strapless bras The 13 best push-up bras The best bras ... Roszmann has been wearing this Maidenform bra for over three ...

Get ready to elevate your wardrobe with Kim Kardashian's newest SKIMS collection, featuring innovative styles and cozy essentials that deliver comfort and chic vibes without stretching your budget.

Cotton Blend: Made with a blend of 57% Cotton, 38% Modal, and 5% Spandex, these bralettes offer a perfect balance of softness and stretch for all-day comfort. Your child will adore the cozy ...

Learn more about it. You probably have a few bras in your wardrobe rotation—strapless, push-up, plunge, etc. Notice I didn’t say wireless bras—that’s because it can be challenging to find ...

In 1994, Victoria’s Secret missed out on the push-up-bra phenomenon, forcing it to revamp its marketing strategy—and changing the DNA of the company forever.