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LeBron James’ Lobos 1707 Tequila Recruits the ‘Enigmatic Wolf Whisperer’ for a Brand Refresh
On Thursday, LeBron James' Lobos 1707 Tequila & Mezcal announced that it'll go back to square one with a marketing blitz reinventing its brand identity. The refresh is evidenced through a new ...
Athlon Sports6mon
LeBron James' New Commercial Takes Internet By Storm
LeBron James stars in the new Lobos 1707 Tequila commercial alongside actress Victoria Justice. James is all about his brands, endorsements, and partnerships. He is a businessman. Yet, his playing ...
Business Insider1y
LeBron James' net worth: The billionaire superstar is entering what could be his final NBA season. Here's how he makes and spends his money.
LeBron James is one of the most accomplished ... as was the case at the 2022 NBA All-Star Game. A bottle of Lobos 1707 tequila can go for up to $160. Economists have estimated he was worth as ...