Kenny Mitchell, Levi’s global chief marketing officer, said of the collaboration with Bey, “This campaign is celebrating two icons.

The ‘70s are known for a lot of things. The birth of punk rock, leisure suits, flared pants, and shows like H.R. Pufnstuf. And when it comes to Levi’s ads from that era, it's not cowboys and ...

Levi’s and Beyoncé aren’t strangers. While the world’s biggest music entity gave a nod to the classic American Jean brand with her song “ LEVII’S JEANS ” featuring Post Malone, the ...

The Beyonce/Levi’s campaign will be targeted to major cities around the globe, including San Francisco, Chicago, New York, Atlanta, Paris, London, Berlin, and, of course, Houston.

Beyoncé and Levi’s are in cahoots. The “Levii’s Jeans” singer and the denim purveyors first teamed up for a 2024 ad, in which Beyoncé stripped down to her underwear in a re-make of a ...

Beyoncé teamed up with Levi’s again for another commercial paying homage to the premier denim brand’s legacy on April 14.