LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that field.

We might be getting an answer to these (unanswerable) questions as Mattel — the company behind the world-famous Barbie doll franchise — unveiled a Ken doll stylized as James on Wednesday. The doll features James wearing a varsity jacket with a No.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll.

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great.

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.”

Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer's “Kenbassador” series.

LeBron James is once again becoming an icon off the court. He has been named the first “Kenbassador” and will become the first Ken doll to celebrate “legendary male role models across the world.” James called it an honor.