How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

Many folks believe Gen-X was raised a little differently — by wolves — as we ran feral through the woods. Some think we could drive a car by age 6, and cook a five-course dinner by age 8. As a member ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Forget the carefree, slacker stereotype; many Gen Xers are finding themselves caught in a complex web of financial strain, caregiving responsibilities, and career stagnation that's unique to their ...

Generational gaps aren't just in values, but also in lifestyles and daily habits. In fact, Gen X people can't seem to grasp many modern things that younger generations do without even thinking, from ...

Generation X is one of the biggest beauty spenders, and brands are paying attention. The cohort is focused on finding products that promote anti-aging and longevity, as well as a client experience ...

Mixtapes spinning on Walkmans. Afternoons unsupervised after school, mastering self-reliance before age ten. Dial-up internet was arriving as they entered the workforce. Generation X navigated ...