Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

These are the most interactive bricks in the universe.

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

LEGO is bringing new interactive elements to their sets, starting with Star Wars, which will get a SMART Play: Darth Vader's TIE Fighter. This new upcoming interactive build combines classic LEGO ...

Star Wars continues to be one of LEGO's most prolific lines, and that shows no sign of stopping throughout the rest of 2026.

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

LEGO has revealed another five Star Wars-themed sets for its all-new, interactive SMART Play line-up, bringing in franchise royalty in the form of Anthony Daniels — C-3PO himself — to lift the lid ...