Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

LEGO has announced a huge update to its bricks, which the company is calling “one of the most significant evolutions” it’s made in 50 years of LEGO history. According to its official press release, on ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

LEGO announced plans Wednesday to scale up its use of renewable plastics in the production of its signature bricks, marking a shift away from its reliance on fossil fuels. LEGO has set 2032 as its ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Lego is finally on its way to making its iconic toy bricks more sustainable. The toymaker unveiled this week a prototype brick made entirely of recycled plastic — but it's not yet available in stores.

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego Smart Play. The new platform introduces bricks that can talk and react to ...

Add Yahoo as a preferred source to see more of our stories on Google. STORY: Lego wants to build its environmental legacy. The toymaker said Wednesday (August 28) it was on track to replace fossil ...