McNeff notes it is willing to not only give back his collection, but also any LEGO Star Wars set in the store regardless of ...

LEGO and The Pokémon Company International have unveiled 12 new LEGO Pokémon SMART Play sets launching August 1, 2026, with ...

The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more than 80 years. The Lego brick in its current form was ...

A Lego group in Hawaiʻi and Jason Momoa starred in a video for World Play Day, promoting the power of play.

The innovative brick-built collection introduces screen-free tech, screenless sensing bricks, and real-time training features ...

Lego expanded its lineup of building sets at the beginning of the month. The toy company, based in Denmark, already brings in billions of dollars each year. Its recent move to add the new sets, which ...

It’s a notable reversal from Lego’s widely publicized pledge to eliminate petroleum-based materials from its product line by 2030, and a significant setback to the company’s sustainability initiatives ...

LEGOs have officially turned 90. The Danish toy company is celebrating its milestone birthday on Wednesday, Aug. 10, with a day dedicated to playtime. LEGOLAND NEW YORK CELEBRATES COMPANY'S 90TH ...

The Lego Group has already hired more than 500 workers in the Richmond region as it builds its $1 billion Chesterfield County factory, and expects that workforce to grow to about 900 by the end of the ...

Most adults are in the very early stages of grasping how to use artificial intelligence. The Lego Group thinks that children need to build their own learning path to understand the fast-evolving ...

The LEGO Group has officially introduced the LEGO Architecture Sagrada Família set to commemorate the centennial legacy of ...

As Pokémon and Lego’s collaborations continue, the block-building company has asked fans to create mock-ups of possible ...