Lego opened dozens of stores worldwide in the first half of 2022, with a majority of them in China. LightRocket via Getty Images The company has been on a growth and profit maximization spree.

Lego to discontinue Mindstorms robot line after a 24-year run Lego to pull robotics kit Dec. 2022, redirecting efforts into "different areas of the business." ...

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Toymaker Lego said store openings in China and strong demand in Western Europe and the Americas had delivered 17% sales growth in 2022, adding that it expects to outpace the market this year.