LEGO’s new smart brick has created one of the biggest buzzes at the CES 2026 technology conference in Las Vegas, which comes at a moment when excessive screen time for children is under fire, and ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.

Add Yahoo as a preferred source to see more of our stories on Google. At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds to ...

The ‘Star Wars’ legend discusses LEGO SMART Play, generational fandom, and stepping into his new J.E.D.I. role.

LEGO is launching a new product line powered by the Smart Brick. It is a technology-loaded brick with built-in sounds and interactivity designed for younger builders. Note that some Smart Playset sets ...

What started as a routine Target run turned into a galactic adventure for families in northeast Atlanta. On Sunday, the LEGO Group teamed up with Target to debut its new LEGO Star Wars SMART Play ...

PCWorld highlights how developer James Bruce used OpenAI’s Codex to create brickbacklog.com, a LEGO brick identification tool ...