Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...
With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...
Yonhap News Agency on MSN

Popularity of Korean cosmetics

Foreigners shop for cosmetics at an Olive Young store in Seoul on Nov. 24, 2025. (Yonhap) (END) [We Welcome Your News Tips] ...
I used to think sheet masks were a luxury. Now they’re as regular as brushing my teeth—and my skin’s better for it.
Runway to Seoul returned to Dongdaemun Design Plaza in Jung District, central Seoul, on Dec. 29 to celebrate a fusion of Korean fashion, beauty, K-pop and technology with runway shows, musical ...
The star-studded event, presented in partnership with South Korean skincare brand medicube, will celebrate the talented ...
In addition to broad-spectrum protection from the sun’s rays, this sheer sunscreen from Japanese brand Shiseido also delivers ...
Nykaaland 2025, the third edition of the beauty festival concluded its debut in Delhi this weekend at NSIC Grounds, Okhla with music, and creativity too ...