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How South Korea’s Buldak noodles set the world on fire - and what Malaysia can learnWith exports surpassing 1.34 trillion won (US$1 billion) in 2024, the brand behind the iconic Buldak Bokkeummyeon has ignited ...
Shares of Samyang Foods have been on the boil, up 265% over the past year, fueled by the raging popularity of its spicy Buldak (fire chicken in Korean) instant noodles.
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