Korean MZ folks are boldly wearing innerwear as outerwear, inspired by stars like Rose and Wonyoung, with trends like sagging making a quirky comeback. Sales are booming - let's dive into this comfy ...

If you thought beauty was just for grown-ups, think again. The newest wave of skincare innovation is arriving not in the anti ...

Fashion platform 29CM opened a kids multi-brand store, ‘Egoo Kids Seongsu,’ on Yeonmujang-gil in Seongsu-dong, Seoul, on the 29th of last month. While some found it surprising to see infant clothing ...

MapleStory and many Korean developed online games make money from microtransactions. Virtual clothes are hot in the region and Hansol DS Danwon Haksueb Funhito knows how to utilize the phenomenon.

K-pop, K-drama, K-beauty: These days adding a "K" – signifying Korean origin or style – to anything from the arts to the world of entertainment, seems to instantly boosts its appeal among young ...

To receive the Vogue Business newsletter, sign up here. South Korea is having a moment in the limelight. That’s good and bad for homegrown fashion brands. This global hunger for Korean culture boosts ...