With the Optima Si, Kia is targeting those who want a European style car without the hefty price tag. And it seems to have the style to impress, with one observer christening our test car “a bad boy”.

Read our full 2012 Kia Optima Hybrid review for pros, cons, pricing, and expert insights. Our editors test drive over 200 vehicles a year to help car shoppers pick the right vehicle for them.

Check out the 2012 Kia Optima review: BuzzScore Rating, price details, trims, interior and exterior design, MPG and gas tank capacity, dimensions. Pros and Cons of the 2012 Kia Optima: photos ...

Get in-depth unbiased information on the Kia Optima from Consumer Reports including major redesigns, pricing and performance, and search local inventory ...

The Optima isn’t crazy fancy but the company did a nice job with materials and fit/finish. Kia has moved 9,600 Optimas so far this year compared to 26,000 Accords and 32,400 Camrys.

Even with the lineup's least-interesting engine, the Optima impresses.

The Kia Optima for 2016 is roomier than its predecessor and more fuel-efficient than ever, and it still won’t break the bank. The starting manufacturer’s suggested retail price, including ...

Kia set the bar high in its two spec levels for the Optima. The Si starts at $30,490 and the Platinum at $36,990. The extra cost of the Platinum adds an Infinity premium sound system, heated and ...