Well-known conservative author, psychologist, and professor Dr. Jordan B Peterson will be coming to Simmons Bank Arena on February 27, 2024.

Peterson, a professor emeritus at the University of Toronto, first gained public attention for a series of lecture videos attacking a bill proposed by Canadian parliament to ban discrimination ...

Several commentators have even identified the Jordan Peterson Effect: a path of religiously unaffiliated people listening to Peterson lectures, then seeking a church to attend and converting.