To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing. Engagement is one of the most critical ...

In 2014, BuzzFeed launched a quiz called “What City Should You Actually Live In?” Since then, the quiz has been viewed more than 20 million times. The company now creates multiple quizzes every day ...

Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the site are completed. What’s more, a 2016 Content Marketing Institute (CMI) ...

As messaging platforms compete to become more than just communication tools, WhatsApp is quietly expanding what Channels can do. The company is now testing aquiz-based update feature for Channels, ...

WhatsApp tests Channel Quiz feature for admins to create interactive quizzes Feature shows correct answers instantly with confetti animation for users Admins can view quiz results and participation, ...

Israel’s state broadcaster KAN used Sport Buff technology to engage thousands of viewers during the World Cup – and now it wants to do even more. Broadcaster KAN is using the gamification and fan ...

Feel like something's missing from your YouTube viewing experience — like some good 'ol multiple-choice questions? The chronic learners among us will be happy to hear that the site is testing an ...

WhatsApp is taking user engagement to the next level by reportedly introducing a new Channel feature that lets admins create and share quizzes with their followers. Currently in the beta phase, the ...