Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Google Ads has changed what they call broad match to intent match in Japan. So now it is called インテントマッチ (Intent Match), it was called 部分一致 (Partial Match). I found this via Dario Zannoni, which Greg ...

Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent. Behind every search, however, is an intent – a ...

Discover how Google's neural matching algorithm might affect your website and why understanding your customers' journey is the best way to move forward. Gone are the days of matching a keyword to a ...

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for ...

The pre-determined intent for consumers who visit an online directory, such as YellowPages.COM or Superpages.com is most likely to find a phone number. Typically, at this point, the consumer has made ...

As Ad Week rolls into New York, the tech giants are rolling out their ad product news. Today Google announced moves further into Facebook-style targeting territory, with a new product called Customer ...