Printing Impressions

The Importance of A/B Testing in Direct Mail Marketing

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...
Forbes

The Evolution Of Direct Marketing

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...
B2B Marketing Magazine

The Importance of B2B Direct Marketing Follow-Up Call

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Business Wire

GTM Partners Report Touts ROI of Sendoso’s Direct Marketing Solution

SAN FRANCISCO--(BUSINESS WIRE)--Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, ...
B2B Marketing Magazine

What you need to know about the IDM and DMA merger

Ready, set, go: A new start for direct marketing. Will Green investigates what the IDM and DMA merger means for the industry After three decades of separately pursuing the goal of professionalising ...