With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

A drop-off last year in seafood exports and the domestic wholesale market resulted in a pivot that increased direct marketing, retail and e-commerce sales. Now a new survey is looking to help the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing in the travel industry is complex. While 90% of travel customers do research ...

SAN FRANCISCO--(BUSINESS WIRE)--Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, ...

Offers are an important part of direct mail marketing as they provide an incentive for customers to take action. Offers can be discounts, free gifts, or other incentives that encourage customers to ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

"A Go-To-Market Perspective" Highlights Sendoso's Clear and High ROI, Compelling Differentiation and Fast Time to Value in Driving Revenue, Pipeline and Retention for Prospects and Customers Sendoso, ...