Expanding its range of personal care products, and following the successful launch of Fiama Di Wills shampoos, ITC today presented yet another world range of products for the Indian consumer through ...

Many of you may be surprised to find ITC’s three-year-old brand Vivel as a success story. Just have a look at some numbers: As per Euromonitor, in 2010, Vivel had a market share of 1.6 per cent in the ...

ITC has forayed into the soaps segment with the launch of Fiama Skinsense Soft green soap in India. The company has appointed Law & Kenneth as the creative agency for the product for which the ad ...

ITC Savlon has roped in actor Tara Sutaria as the brand ambassador for Savlon Glycerine Soap. The brand has also launched a new TVC featuring Sutaria. The TVC wants to highlight that “softness” is a ...

Prices of select items including soaps and detergents have been hiked by Hindustan Unilever Ltd (HUL) and ITC Ltd - two of the country's leading fast moving consumer goods (FMCG) companies - citing ...

India’s top fast moving consumer goods makers Hindustan Unilever Ltd., (HUL) and ITC LTd., have taken price hikes on select variants of soaps and detergents citing higher input costs. HUL has ...