Your prayers have been answered. A fully functional virtual IKEA - yes the Swedish flat-pack furniture shop - opens in Roblox today, with ten people having earned the jobs that were on offer to work ...

Furniture store IKEA will pay people £13.15 / €14.80 per hour to work in a virtual store it’s opening inside Roblox. The Co-Worker Game, as it’s called, will let players “experience working in IKEA’s ...

The Swedish home furnishing megastore IKEA is jumping into the video game arena: It's releasing The Co-Worker Game on Roblox. IKEA will release The Co-Worker Game on June 24, 2024. Players will get to ...

Later this month, a select number of people will know what it feels like to earn a higher salary working a retail job on Roblox than some people actually make in person. Starting on June 24, Ikea is ...

Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game,” a virtual universe where players can experience the retailer’s unique approach to career ...

While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

Ikea is taking a step, what some may say is a quirky approach to hiring by assembling a team of Roblox gamers to work at its virtual store, and the best part? You can get paid for the job. Ikea is ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

If you don’t live near an Ikea, we’ve got good news: The furniture outlet is bringing its many charms to Roblox. Ikea is launching a virtual experience called “The Co-Worker Game” that aims to ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ikea is taking the idea of remote work to the virtual ...

Luke Dammann is a writer from the United States of America. Playing video games since before he can remember, writing about the next Halo or Call of Duty title comes naturally to Luke, who is always ...