WordPress is the most flexible platform for online sales available today. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one day or go out of ...

According to Forrester, most U.S. consumers place the responsibility of protecting the environment on companies. Two-thirds want more transparency on business practices. And study after study shows ...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without ...

As 2023 approaches and you start building your business’s New Year’s resolutions, put online accessibility at the top of your to-do list. According to the CDC, customers with disabilities represent 26 ...

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Free samples, beautiful displays and attentive salespeople made shopping an ...

Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ...

Your post-purchase experience holds tons of revenue potential, and you can’t afford to overlook it. Here’s how to turn it into a profitable marketing channel: Regardless of the size of your brand, you ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...