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When asked how exactly the world's most fashionable can purchase a Birkin, Dumas told CBS that they "have to be patient." The supply and workflow cannot meet the high demand for the bags.
The Hermès Birkin bag has long been synonymous with exclusivity, but according to artistic director Pierre-Alexis Dumas, its scarcity isn't part of a deliberate marketing strategy. In a "60 ...
Be prepared to wait and wait some more if you want a Birkin bag. Hermès artistic director Pierre-Alexis Dumas explains why it takes time for clients to get their hands on the coveted bag.
This summer, Sotheby's auction house will solicit bidders for Jane Birkin's original Hermès bag, designed and named after the British actress.
Jane Birkin's original handbag, conceived after a chance encounter, has become one of the world's most coveted fashion accessories.