For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. This year, some of Coca-Cola’s holiday ads ...

Holiday advertising from the mid‑20th century often sparkled with charm, nostalgia, and cheer, but many of those campaigns would never make it past today's standards. From casual sexism to unsafe ...

Coca-Cola has returned with its 2025 holiday ad, once again using AI to create the campaign. This year, the company has scaled back the human presence in the commercial, featuring only animals ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Tired of Santas and relentlessly cheerful snowmen filling every screen? Blame the advertisers. Advertisers kicked off the holiday season even earlier this year, and they are inundating TVs with ...

The holiday shopping season is always a major moment for advertisers, and this year is no different. With the average person projected to spend $1,552 in the fourth quarter, and digital traffic ...

A still from Coca-Cola’s AI generated holiday ad. Photo: Courtesy Company The new set of ads does something quite similar, minus the original places and people. That’s because everything in them is ...

Coke’s AI-generated holiday campaign caused a stir in the creative community — and provided a ripe target for competitors. Zevia, which markets zero-sugar drinks sweetened with stevia, is linking the ...

The holidays are a ritual built on shared history, yet Coca-Cola’s 2025 holiday ad campaign bets on AI efficiency over emotion. Can true nostalgia survive when the human touch is removed from the ...

As the drama around who will buy Warner Bros. Discovery continues, national TV messaging for all parties' key streaming services remains in high gear for the holiday season. At the same time, stock ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...