David Pogue’s tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore ...

Apple celebrates its 50th birthday this year, having originally been founded on April 1, 1976. Coinciding with that anniversary, ...

The MacBook Neo’s $599 price is notable, but hardly unprecedented. Hello again, and welcome back to Fast Company’s Plugged In ...

Add Yahoo as a preferred source to see more of our stories on Google. In March 1976, Apple cofounders Steve Jobs and Steve Wozniak both signed a $500 check weeks before the official creation of a ...

The First 50 Years is set to be published in a week, but today, Wired has an excerpt about the origins of the iPhone. It's a fascinating story that I'm sure most readers know, but Pogue's excerpt cont ...

July 20, 1978: Apple DOS makes its debut on the Apple II, giving Apple its first official operating system. A command line interface with green text prompts on a black background, Apple DOS looks ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. The first check from Apple Computer's original bank account went ...

I rate Apple as sell due to potential fading brand premium, slowing innovation, and overreliance on past prestige in a shifting tech cycle. Apple’s growth is lackluster, with Services as the only ...

At 1pm ET (10am PT) today I’ll be liveblogging Apple’s Worldwide Developer C0nference (WWDC) keynote, live from San Francisco’s Moscone West. You can join co ...