Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition ...

In a previous article, I wrote in some detail about what header bidding is and how it can deliver greater revenue growth for digital publishers. But let’s recap: Header bidding allows publishers to ...

Blogger is the blogging platform for the Google network. As such, it can provide a great way to tie your company's advertising and business announcements to a variety of Google services. To take ...