As part of Hasbro’s New York Comic Con reveals, we have a look at the next wave of Retro Cardback figures from the G.I. Joe ...

G.I. Joe action figures were released in 1964 by Hasbro, for several reasons. One, Hasbro wanted to compete with Mattel, who released the uber-popular Barbie and Ken dolls just a few years prior.

Hasbro introduced the GI Joe action figure in 1964. By 1968, declining sales, probably tied to the controversy surrounding the American war effort in Vietnam, led Hasbro to reinvent its product line ...

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. These extraordinarily talented heroes are selected for their elite abilities and tasked with ...

When Hasbro did its first HasLab crowd-fund for G.I. Joe, it was a Skystriker jet for ... but I have a heavy action figure on me. It would have to be ginormous for it to work properly.” ...

This Stuart “Outback” Selkirk figure come ready for action, with multiple points of articulation for ... And with custom artwork by Hartley Combs, the G.I. Joe Classified Series Stuart “Outback” ...

Launching back in 2020, Hasbro’s G.I. Joe: Classified Series puts a modern ... crafting some absolutely incredible figures packed to the brim with nostalgia and reverence for the brand.

Hasbro introduced the GI Joe action figure in 1964. By 1968, declining sales, probably tied to the controversy surrounding the American war effort in Vietnam, led Hasbro to reinvent its product line ...