Breaking beauty news: The first-ever Shop TODAY Hair Awards are here! For our inaugural Hair Awards, we spritzed, combed and slathered on more than 140 products, from hair tools and color kits to ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Shop TODAY editors test the best shampoos, conditioners, masks and pre-wash treatments to find the best formulas and winners ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

We're keeping it simple over here! No wild names. No confusing numbers. Our color chart follows a professional level system, so when we say "Color 4", we mean a professional hair color level 4. This ...

Summer hair colors can be summed up in one word: fun. From the usual suspects, such as sandy blondes and golden hues, to loud color statements with neon and pastels, there’s just something about the ...

We may earn commission from links on this page, but we only recommend products we love. Promise. No matter the time of year, my hair always seems to need a little extra nourishment. Between the summer ...

If you’ve been on TikTok or Reddit lately, you’ve likely seen something on “seasonal color analysis.” Perhaps you or someone on your FYP has tried the viral filter for finding your “season.” In fact, ...

If 2025 was all about bold colors, the hair color trends of 2026 are taking a more relaxed vibe. No matter which shade you opt for, experts agree that many of the colors that we’ll see everywhere will ...

As a beauty editor, my finger is perpetually on the pulse — so, naturally, I’ve had my eye on raven black hair for a while. Icy platinum and ’90s-era Pamcore blondes have had their moments recently, ...

If you’ve spent the time and money to get your hair dyed professionally or do it yourself with at-home hair color, chances are you’ll do anything to prolong and preserve your color-treated hair.