The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

The post Max changes mind on HBO rebrand appeared first on ClutchPoints.Max is going back to its roots—again. Warner Bros.

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white logo was also revealed.

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

Discovery’s global streaming and games, said during a Max launch event in 2023. Yesterday’s rebrand, which appears to realign the streaming service with HBO, which is known for its more mature ...