Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

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This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two years after HBO was dropped from its name. Shortly after the announcement ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max is reverting to HBO Max this summer, a strategic move to restore HBO’s premium brand and focus on quality.

Discovery is hopping aboard the meme train following its recent announcement that its streaming app, Max, will be returning ...

While the 2023 name change was preceded by a price hike ... They were both eventually folded into HBO Max 1.0, which launched in May 2020. By that point, AT&T had acquired HBO's parent company ...

Now known as Max, but initially known as HBO Max ... which the company launched in 2015. Read on for HBO’s reasonings for the name change and how social media has responded to the news.