Add Yahoo as a preferred source to see more of our stories on Google. Move over, Hamburglar — it’s Big Purple’s time to shine. On June 6, McDonald’s announced its first-ever purple-colored shake in ...

The line between hero and villain is paper-thin — something Grimace (and McDonald’s) is learning first-hand. On June 12, McDonald’s released the berry-flavored Grimace shake as part of the extensive ...

It’s the afternoon of June 12, and the weather is not ideal for the debut of the Grimace milkshake: rainstorms threaten, the air does not swelter, and it’s a Monday—not a day of indulgence for most.

We may still have no idea what Grimace is, exactly, but at least we know the flavor of his new birthday shake... or do we? On June 6, McDonald’s announced its first-ever purple-colored shake to honor ...

It seems like every summer we have a new main character energy to embody — for a while, it was hot girls, before that it was all things feral, but this year? It’s all about Grimace, baby. IYDK, the ...

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald's had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely did ...

Grimace is one of McDonald's most recognizable mascots, but he wasn't always a fan favorite. Before the fuzzy purple dude was a benevolent milkshake fiend and friend of Ronald McDonald, he was ...