I mean the cool-toned pouts of internet It girls Julia Fox and Gabbriette, the ultra-glam gray smoky eye on Doechii at the 2025 Grammys, the '80s-inspired gunmetal glam at Luar's F/W 25 show—aka the ...

Your mind may roam to pallid skin and sunken, dark-circled eyes when you envision the term "gray makeup," but this shade has been a focal point in the beauty space far beyond the last 35 years.