A shark. Or to be more specific, Greg Norman’s shark featured on his clothing brand, the Greg Norman Collection. Nicknamed “The Shark” during his playing career, Norman is now the CEO of the ...

A few years later, enter Paul Fireman, CEO of Reebok. Paul wanted to get into golf clothes, so we created a logo, formed Greg Norman Collection, put a marketing machine behind it and voilá—the ...

Then there’s the Greg Norman clothing collection, the wineries, the steaks, the turf, the restaurants. On top? What else would you expect from a man who spent more than 300 weeks in the 1980s ...