"Tequila Patron is exclusively 100% agave ... The bottles are then carefully wrapped in Patrón's signature green paper and boxed for shipment. Bacardi bought out Patrón, valuing the tequila ...

The battle over additives in tequila is intensifying, and Patrón is positioning itself as a leader in authenticity.

Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

as tequila companies have different standards and jimadors prefer different techniques. (At Patrón, for example, all jimadors are trained to do the same cut, shaving off as much of the green ...