Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the "Request multiple ...

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers. The ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches. Google is experimenting with video ads inside the local pack, signaling a ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...