However, many factors separate goodwill from other intangible assets, and the two terms represent separate line items on a balance sheet. Customer loyalty, brand reputation, and other ...

Determining a reasonable goodwill figure for a company’s balance sheet is no easy task. There is no universal rule on how to figure out goodwill, which adds value to the company.

Goodwill is another major intangible asset ... Where Is Amortization Found on the Balance Sheet? Typically, amortization is classified as a contra-asset account on the balance sheet.