Instagram is introducing “trial Reels,” which allows creators to publish Reels that bypass their followers’ feeds and are instead recommended to non-followers.

Instagram is rolling out Trial Reels to give creators a way to test out new content by publishing videos that don’t appear to their followers.

The new Instagram feature called trial reels allows creators to share videos with non-followers as a way to gauge reactions.

With Instagram's 'Trial Reel' creators can try new videos without showing them to followers and see how they perform.