Instagram is introducing “trial Reels,” which allows creators to publish Reels that bypass their followers’ feeds and are instead recommended to non-followers.

With Instagram's 'Trial Reel' creators can try new videos without showing them to followers and see how they perform.

Instagram is rolling out Trial Reels to give creators a way to test out new content by publishing videos that don’t appear to their followers.

The new trial reels feature for Instagram allows creators to test reel ideas on new audiences before sharing them with followers.