Korean face masks, often featuring ingredients novel to American customers such as snail mucin and egg whites, have been in high demand, which has led to entirely new varieties. Sleep masks ...

Japanese people have taken to wearing face masks during the pandemic, but the main reason for doing so has more to do with going along with others than preventing the coronavirus from spreading ...

We’ve reached peak LED face mask culture. Every other video on my TikTok is of someone sporting a Scream-esque mask. There's something about the glow of these skin-rejuvenating devices that just ...

South Koreans have seen face masks as a “staple skin care item for well over fifteen years now,” shares founder of Peach & Lily Alicia Yoon. We can trace back our obsessions with sheet masks ...