2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

The top-ranked ads celebrating the FIFA Women’s World Cup have outperformed the top ads in the men’s World Cup last year, according to creative effectiveness platform System1. The company’s Test Your ...

“Ad network” is a tainted term, and the implication is that Shopify wouldn’t ever launch one of its own. Get In The Game EA Sports and FIFA, which organizes international football events such as the ...

The new Sydney Sweeney American Eagle ad doesn't bother as many people as it may seem. And FIFA is addressing human rights concerns.