Christa Pitts reveals the Cinderella story behind The Elf on the Shelf and how it became a worldwide Christmas tradition.

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

This Elf on the Shelf left a permanent mark. A father took the Elf on the Shelf trend to the extreme and gave himself a tattoo to fully convince his children of their elf’s mischief. Doting dad ...

After Experiencing Infant Loss, Grieving Mom Uses Elf on the Shelf to Help Daughter Remember Late Sibling (Exclusive) Emberly Wadsworth found a way to honor her late son this Christmas season ...

The twin sisters, who act as co-founders and co-CEOs of Lumistella Co., the company that owns the "Elf on the Shelf" brand, urged parents to dial it back if it's too overwhelming.

"Elf on the Shelf" is a popular tradition for many this time of year, and an Oldham County middle school principal brought it to life.

Since announcing that the two principals would be dressing up as real life Elf on a Shelf characters, there have been several updates throughout this past week on the district page.

‘Guilty of spreading holiday cheer’: Police arrest Elf on the Shelf, return her to family The children thanked the officers for bringing their elves safely home.

Wait, what is Elf on the Shelf? For the uninitiated, an elf toy *hides* in different locations around the house each day from December 1 through to Christmas Eve.

A Las Vegas dad took his Elf On The Shelf work too far with a risqué set up and his wife fired him from his duties.

But when the special guests arrived, chaperoned by a flight attendant, the children couldn't contain their excitement, as the VIPs were each of the girls' Elf on the Shelf.

A Las Vegas dad took his Elf On The Shelf work too far with a risqué set up and his wife fired him from his duties.