In the United States, more than 300 million people are now confined to their homes. Statewide stay-at-home orders have been issued in more than 40 states and in many counties and cities in states that ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Live events don’t have to be budget drainers, they can actually be big money-makers for your organisation. In fact, recent Forrester research shows that successful organisations allocate nearly 25 per ...

Organizing the best, most awesome and ass-kicking event is no longer enough. What you need is marketing and what you need is turning your event into a must-attend occasion of the year in that field.

For many brands, in-person events are back. I’m finding that many consumers and business-to-business audiences alike are craving the excitement that in-person events can provide. For brands, creating ...

David Lee, Squarespace’s chief brand and creative officer, explains the making of the Yorgos Lanthimos-directed “Unavailable.” Rhode’s “pocket-sized pop-up” became a surprise hit this summer, ...