One month since T.M.X. Elmo first laughed, slapped his knee and keeled over onto U.S. shoppers' stage, consumers' efforts to secure one of the now-scarce furry red dolls has become increasingly ...

He is 'Tickle Me Elmo' and is central to a multi-million pound Christmas toy war and the future of the manufacturer Mattel.

There are certain Christmas toys in America that families and hobbyists may remember as cult classics: G.I. Joe, Little Tikes, Cabbage Patch Kids, Star Wars, Beanie Babies are among them.

The Tickle Me Elmo craze during the 1996 holiday shopping season was echoed in the movie "Jingle All the Way." The demand for the toy brought out greed in some individuals.

Ron Dubren is living the fantasy of anyone who ever dreamed of hitting it big. Dubren, a New Yorker to the core, is the toy inventor behind the hottest-selling item of the holiday shopping season. … ...