EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial ...

Whether you're a seasoned Elf on the Shelf veteran or just getting started with this whimsical tradition, these printables will make your elf's adventures unforgettable. From fun games to clever ...

The Elf on a Shelf is a popular Christmas tradition that has been enjoyed by families for years, and some people are running out of fun ideas for their kids. The tradition involves a Scout Elf who ...

Christmas season and traditions kick off when the little elves make their debut. Here's all about Elf on the Shelf and when it appears.

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

Creative Elf on the Shelf ideas: Staten Island edition Photo courtesy of the Chioffe family. Have your elf leave messages for the children, making sure they are good this year.

An Elf on the Shelf is one of Santa’s most important helpers. An Elf on the Shelf observes your child from a special location which changes every day.