When you pay a visit to the e.l.f Cosmetics website, you’ll take a quiz that will help you pick a primer that meets all of your needs. Answer a few simple, but crucial questions, and the tool ...

BEAUTY fans are going wild for a primer which is so popular it’s sold out ten times and had a waiting list of more than 100,000 people. Elf’s Poreless Putty Primer is finally back in stock ...

The basis of any makeup look is a smooth canvas, which you can achieve with the e.l.f. Cosmetics Mint Melt Cooling Face Primer ($8). The green-tinted, mint-scented gel helps makeup stay in place ...

BEAUTY fans are going wild for a primer which is so popular it’s sold out ten times and had a waiting list of more than 100,000 people. Elf’s Poreless Putty Primer is finally back in stock ...