Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.

Last week, the Fire Enterprises, Inc. (FEI) tribe learned why fire businesses can differentiate themselves by offering convenience, safety and peace of mind. This week Lucy explains the keys to ...

The smart use of technology can improve your packaging, helping to give you an edge in the competitive market. By using modern technology rather than only using traditional packaging methods, you can ...

We are 90% funded by individual contributions. That means you create the reader-powered journalism that cuts through the noise, and delivers the trusted information Connecticut cares about. The ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging is often the first point of contact between a consumer and a product. Research suggests that packaging can influence a consumer's initial perception of a brand, with 72% of consumers stating ...

To engineer pharmaceutical packaging components, a deep understanding of an injectable drug's requirements and specifications, as well as its manufacturing and filling environments is crucial. In this ...

Palo Alto, CA – 25 March 2025 --Sarcina Technology, a global semiconductor packaging specialist, is excited to announce the launch of its innovative AI platform to enable advanced AI packaging ...

Cytotoxic compounds are mainly utilized in oncology to treat cancerous cells; however, these substances present unique environmental and safety issues because of their highly toxic nature. As a result ...