Parfum is the most concentrated form of fragrance ... Perfumes have evolved significantly over centuries. Eau de Toilette originated in 14th-century Europe as "Hungary Water," believed to have ...

Expert insights on concentration levels, application techniques and finding your signature scent beyond the standard spray-and-pray approach ...

Eau de toilette is that neat whiskey ... While aftershave barely registers beyond your personal space, a proper eau de parfum might announce your presence before you've even entered the room.