B eauty is in the eye of the beholder—and investors don’t like what they see from beauty stocks. That’s created an ...

In the last few years, e.l.f. Cosmetics have been stepping up their makeup game and have ended up in most people’s favorite ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

The brand itself started as a seller of $1 makeup only over the internet. Which, seriously, c’mon. Nowadays, the average unit price is $6, Lam said. And e.l.f is a TikTok power brand that’s earned a ...

The e.l.f. Cosmetics x Meghan Trainor Cloud Skin Bundle ($36) will debut on January 28, 2025, and feature Trainor’s signature Cloud Skin products and a custom merch item.

e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power Grip Primer* knows h ...

Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...

The beauty company said it is withholding guidance until the White House's approach on Chinese tariffs is clearer.

The US cosmetics brand will be the UK football team’s official back of shirt partner as it continues to invest in sports ...

We rounded up our favorite e.l.f. Cosmetics products as highlighted in the Super Bowl 2024 commercial. Here are our affordable beauty must-haves.