Add Yahoo as a preferred source to see more of our stories on Google. We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

(CNN) — Affordable beauty brand e.l.f. has unlocked something that’s mystified many retailers: how to win over the ever-persnickety Gen Z. E.l.f.’s formula has included low price points for ...

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...

Inventive partnership transforms the live streaming experience, allowing viewers to purchase e.l.f. products directly through Twitch streams marking an eyes.lips.first. e.l.f. Cosmetics, a brand from ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.